Jan 12, 2011

From storyteller to story seller.

Here's what every smart Nigerian politician should know- all politicians are now marketers. If you are a politician, you are selling something. You are selling hope, you are selling a belief to your constituency. You are selling a promise of a certain kind of future.

And every candidate should have a story. A story he tells and makes us want to believe. Because if you don't tell your own story, we will create one for you

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